C 95 | M 92 | Y 44 | K 60
R 17 | G 17 | B 52
#111134
Pantone 2765 C
C 0 | M 4 | Y 9 | K 60
R 255 | G 243 | B 230
#fff3e6
Pantone 7499 CP at 40%
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Brand Guidelines
Click to download all versions and colors of the logo:
Our Logo
Logo Usage
The Lumina Alliance logo represents an alliance of bright lights ever present to lead anyone in our community through their journey and guide them as they traverse their path. Three bright, whirling lights symbolize hope on that journey and also represent the history of the efforts of the three organizations that came together to form Lumina Alliance: RISE (SARP + North County Women’s Shelter) and Stand Strong. Members of Lumina Alliance carry forward hope into the community.
Full Color Logo
The full color logo should be used over the deep indigo color as priority and as often as possible to build a strong brand identity.
FULL COLOR LOGO IN CONTAINER
When the logo is placed onto a white background that cannot be in the deep indigo, use the logo version that includes a circular container.
WHITE REVERSED
When there is not an option to use the warm light color of the logo due to prohibitive color quantity in printing, use of the logo in white is acceptable.
MINIMUM SIZE
The logo should always be clearly legible and should never have a width smaller than 1”.
ALTERNATIVE TYPOGRAPHIC LOGO
If the logo cannot be used at the minimum size, use the typographic logo which has a minimum print size of .5” wide.
CLEAR SPACE
When placing the logo within artwork, please maintain a padding of clear space around the logo of the width of the “L” all the way around the logo. That is to say that no image, or other text should extend into this padding area.
Our Logo
Background Usage
Use of the full color logo over imagery is encouraged whenever possible. Ensure that the logo is easily readable and the image supports the Lumina Alliance’s mission. The left column shows unacceptable logo usage, the right column shows how to correct it.
Our Brand
Tagline Usage
The Lumina Alliance tagline is an important piece of the brand and is designed to exist on its own with or without the logo. It should be used as much as possible to clearly communicate the services and vision of the organization. It can be used in deep indigo or warm light.
MINIMUM SIZE
The tagline should always be clearly legible and should never have a width smaller than 1”.
Our Brand
Graphic Element Usage
The Lumina Alliance brand is equipped with a few elements that help the brand feel filled out and full of personality. It’s important to use the graphics in the ways outlined below to maintain brand consistency and ensure the place of each element within the brand going forward far into the future.
ThREE-LIGHT GRAPHIC
Use the three-light graphic to represent the organization where appropriate. The three-light graphic is not for use as a large design element. Use the single light graphic when a design element is needed. A social media profile picture is a great way to use the three-light graphic.
SINGLE-LIGHT GRAPHIC
Use the single light graphic to accentuate the brand, when you want to add texture and personality to materials. The single-light graphic should not be used solely to represent the logo or the organization. The graphic should only be used in the warm light color, not white or any other colors.
Over Image: 40% opacity
Over White: 100% opacity
Over sub-palette: 40% opacity
Do not use over deep indigo
Three-Dots Graphic
The three-dots graphic is specific to the crisis and info line and represents support for sexual, intimate partner, and teen dating violence. The three dots should not be use in other scenarios to ensure that the crisis and info line remain recognizable and provide a beacon-like presence for the phone number.
The Type
Typography
Lumina Alliance’s brand typography is simple, supportive, and easy to navigate. The brand’s typeface duo is Brandon Grotesque (sans serif) and Vollkorn (serif). They were chosen to support each other as one is clean and simple, easy to navigate while the other is warm, compassionate and supportive.
Sans Serif:
Brandon Grotesque
All styles acceptable. Use Regular for body copy and Medium for headers.
Brandon Grotesque is available for download on Adobe Fonts with an Adobe membership, or can be downloaded for free online.
Digital/E-mail Alternative:
Trebuchet MS
For digital correspondence and internal communication Trebuchet MS may be used if none of the other brand typefaces are available. It is available on most computers and can be consistent from computer to computer. This should NOT be used in printed collateral or external marketing materials.
All styles are acceptable.
The Color
Color Palette
The Lumina Alliance color palette is deep and contrasting, and remains meaningful representing key issues for the organization. The deep indigo is a rich color that offers a base for the brand while the warm light that colors the logo shines brightly. In the secondary palette, teal represents awareness for sexual assault, purple represents awareness for intimate partner violence, and orange represents awareness for teen dating violence.
Here are the color breakdowns for each production format. CMYK colors are used for any basic printed materials (flyers, brochures, documents, menus etc). RGB colors are used for any digital materials (social media, e-newsletters, website, TV advertisements, etc). The web safe colors are similar to RGB and are only used for digital materials. The six-digit code is an easy way to add specific colors when changing web design preferences.
C 77 | M 70 | Y 2 | K 60
R 85 | G 94 | B 166
#555ea6
Pantone 2725 C
C 1 | M 86 | Y 99 | K 0
R 236 | G 77 | B 37
#ec4d25
Pantone Warm Red C
C 50 | M 0 | Y 24 | K 0
R 123 | G 205 | B 202
#7bcdca
Pantone 3245 C
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