Brand guidelines
Logo files
Download all versions and colors of our logo, or just the filetype you’re looking for.
Our Logo
Logo usage
The Lumina Alliance logo represents an alliance of bright lights ever present to lead anyone in our community through their journey and guide them as they traverse their path. Three bright, whirling lights symbolize hope on that journey and also represent the history of the efforts of the three organizations that came together to form Lumina Alliance: RISE (SARP + North County Women’s Shelter) and Stand Strong. Members of Lumina Alliance carry forward hope into the community.
-
Full color logo
The full color logo should be used over the deep indigo color as priority and as often as possible to build a strong brand identity.
-
Full color logo in container
When the logo is placed onto a white background that cannot be in the deep indigo, use the logo version that includes a circular container.
-
White logo reversed
When there is not an option to use the warm light color of the logo due to prohibitive color quantity in printing, use of the logo in white is acceptable.
-
Minimum size
The logo should always be clearly legible and should never have a width smaller than 1”.
-
Alternative typographic logo
If the logo cannot be used at the minimum size, use the typographic logo which has a minimum print size of .5” wide.
-
Clear space
When placing the logo within artwork, please maintain a padding of clear space around the logo of the width of the “L” all the way around the logo. That is to say that no image, or other text should extend into this padding area.
Our Logo
Background usage
Use of the full color logo over imagery is encouraged whenever possible. Ensure that the logo is easily readable and the image supports the Lumina Alliance’s mission.
-
If the background is dark enough, it’s not necessary to use the circle logo
-
With dark backgrounds, please use the Standalone Light logo
-
Keep legibility in mind. When there are light backgrounds or contrast, don’t use light logo.
-
On bright or busy backgrounds, please use our logo with a solid background, or in a contrasting color.
Our Brand
Tagline usage
The Lumina Alliance tagline is an important piece of the brand and is designed to exist on its own with or without the logo. It can be used to clearly communicate the services and vision of the organization.
Our tagline
For a community free from sexual & intimate partner violence
Three dots
The three-dots graphic is specific to the crisis and info line and represents support for sexual, intimate partner, and teen dating violence. The three dots should not be use in other scenarios to ensure that the crisis and info line remain recognizable and provide a beacon-like presence for the phone number.
Three-light graphic
Use the three-light graphic to represent the organization where appropriate. The three-light graphic is not for use as a large design element. Use the single light graphic when a design element is needed. A social media profile picture is a great way to use the three-light graphic.
Our Brand
Single light
Use the single light graphic to accentuate the brand, when you want to add texture and personality to materials. The single-light graphic should not be used solely to represent the logo or the organization. The graphic should only be used in the warm light color, not white or any other colors.
-
100% on white
-
30% on aquamarine
-
10% on purple
-
16% on orange
The type
Typography
Lumina Alliance’s brand typography is simple, supportive, and easy to navigate. The brand’s typeface duo is Brandon Grotesque (sans serif) and Vollkorn (serif).
Brandon Grotesque
Used for headings and call-out info
Vollkorn Regular
Used for body and paragraph text
Lumina colors
-
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0 -
Light
HEX: #FFF3E6
CMYK: 0, 4, 8, 0 -
Orange light
HEX: #EC4D25
CMYK: 2, 85, 100, 0 -
Orange
HEX: #AB300A
CMYK: 22, 92, 100, 16 -
Aquamarine
HEX: #79E0DD
CMYK: 45, 0, 19, 0 -
Purple light
HEX: #555EA6
CMYK: 78, 70, 0, 0 -
Purple
HEX: #414B94
CMYK: 90, 82, 0, 0 -
Indigo
HEX: #1A1A46
CMYK: 96, 94, 40, 44
QUICK EXIT: